{"id":2373,"date":"2026-10-05T14:49:28","date_gmt":"2026-10-05T12:49:28","guid":{"rendered":"https:\/\/www.wuerthleasing.ch\/case-study-indigo-fitness\/"},"modified":"2026-10-05T16:46:15","modified_gmt":"2026-10-05T14:46:15","slug":"case-study-indigo-fitness","status":"publish","type":"page","link":"https:\/\/www.wuerthleasing.ch\/en\/case-study-indigo-fitness\/","title":{"rendered":"Case Study: Indigo Fitness"},"content":{"rendered":"\n
\n

Indigo Fitness<\/h1>\n\n\n\n

Financing Even at Full Capacity?<\/strong>How to Fund Quality?<\/p>\n\n\n\n

Made possible by W\u00fcrth Leasing. <\/p>\n\n\n\n

\"Indigo<\/figure>\n\n\n\n

The Company<\/h2>\n\n\n\n

The INDIGO Fitness Club<\/a> is located on M\u00fcnstergasse, right in the heart of Zurich\u2019s Old Town. It features a two-story workout area, a spa with a sauna, steam room, and cold-water pool, plus a class schedule ranging from yoga to boot camp. The workout equipment comes from the premium manufacturer Technogym. The club explicitly highlights this as a key feature, not just a footnote. <\/p>\n\n\n\n

It is operated by Indigo Fitness Z\u00fcrich AG, which has been registered in the commercial register since 2013, has about 25 employees, and is led by owner Jonas Caflisch.<\/p>\n\n\n\n

The Starting Point<\/h2>\n\n\n\n

Membership is intentionally limited. The club views this as a commitment to quality, not a restriction, and the cap has been reached: Anyone who wants to become a member is placed on a waiting list. So growth here isn\u2019t driven by quantity, but by the quality of each member. And that depends on the facilities. <\/p>\n\n\n\n

Thus, the decision to replace<\/strong> a large portion of the training equipment<\/strong> was not a reaction to pressure, but rather a choice not to rest on our laurels. It was intended to happen promptly in order to maintain standards. And it was not<\/strong> meant to exhaust<\/strong> our financial leeway<\/strong>: spending over half a million all at once would have tied up funds that were earmarked for further growth. <\/p>\n\n\n\n

The central question<\/h2>\n\n\n\n
\n

How can you keep a quality promise relevant when growth isn’t driven by membership numbers?<\/p>\n<\/blockquote>\n\n\n\n

The Solution from W\u00fcrth Leasing<\/h2>\n\n\n\n

The contact came about through a referral. The customer knew early on what kind of solution he had in mind. W\u00fcrth Leasing visited the club in person, analyzed the situation, and determined which model made the most sense. <\/p>\n\n\n\n

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CHF 560,000<\/h4>\n\n\n\n

Investment Volume<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
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48 months<\/h4>\n\n\n\n

Duration<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

The new equipment was financed over a 48-month term. Instead of a one-time payment of CHF 560,000, the financing involves predictable monthly installments. It took two weeks from the initial inquiry to the finalization of the deal. <\/p>\n\n\n\n

\"Financing<\/figure>\n\n\n\n

Three points were crucial to the solution:<\/h2>\n\n\n\n
\n
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On-site analysis<\/h3>\n\n\n\n

W\u00fcrth Leasing evaluated the club before a decision was made on the model. The recommendation was based on the company’s specific situation, not on a standard proposal. <\/p>\n<\/div><\/div>\n\n\n\n

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Predictable Installments Instead of a Lump-Sum Payment<\/h3>\n\n\n\n

The investment is spread over 48 months. The financial flexibility for further growth remains intact. <\/p>\n<\/div><\/div>\n\n\n\n

\n

Two weeks until graduation<\/h3>\n\n\n\n

Availability and flexibility from the first conversation through to the offer.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

The result<\/h2>\n\n\n\n

The equipment has been updated without a one-time payment straining the club\u2019s cash flow. The club offers its members the latest generation of equipment, and that is precisely what makes the difference when membership numbers are limited. <\/p>\n\n\n\n

At the same time, the company has more cash on hand than before and is making additional investments in new business activities that same year.<\/p>\n\n\n\n

Features<\/strong><\/strong><\/td>Technogym’s Updated Equipment Fleet<\/td><\/tr>
Liquidity<\/strong><\/strong><\/strong><\/td>CHF 560,000 not committed all at once<\/td><\/tr>
Positioning<\/strong><\/strong><\/td>Premium standard maintained through a deliberately limited number of members<\/td><\/tr>
Scope<\/strong><\/strong><\/strong><\/td>Funds for additional business activities in the same year<\/td><\/tr>
Predictability<\/strong><\/td>Fixed payments over 48 months<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The Collaboration<\/h2>\n\n\n\n

It took two weeks from the initial inquiry to closing the deal. The customer highlighted the company\u2019s responsiveness, flexibility, and focus on finding solutions, and plans to recommend W\u00fcrth Leasing to others. <\/p>\n\n\n\n

Are you facing a similar situation?<\/h2>\n\n\n\n

Whether you\u2019re replacing your equipment, upgrading your facilities, or expanding while operating at full capacity, our leasing specialists will work with you to develop a customized solution\u2014personally, independently, and as equals.<\/p>\n\n\n\n

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Find a Contact Person<\/a><\/div>\n\n\n\n
Online Inquiry<\/a><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

Indigo Fitness Financing Even at Full Capacity?How to Fund Quality? Made possible by W\u00fcrth Leasing. The Company The INDIGO Fitness Club is located on M\u00fcnstergasse, right in the heart of Zurich\u2019s Old…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8000,"comment_status":"closed","ping_status":"closed","template":"tmpl-cases-page.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-2373","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEquipment Financing | Indigo Fitness<\/title>\n<meta name=\"description\" content=\"Investing in modern fitness equipment and facilities ensures a competitive edge. 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