Indigo Fitness
Financing Even at Full Capacity?
How to Fund Quality?
Made possible by Würth Leasing.
The Company
The INDIGO Fitness Club is located on Münstergasse, right in the heart of Zurich’s Old Town. It features a two-story workout area, a spa with a sauna, steam room, and cold-water pool, plus a class schedule ranging from yoga to boot camp. The workout equipment comes from the premium manufacturer Technogym. The club explicitly highlights this as a key feature, not just a footnote.
It is operated by Indigo Fitness Zürich AG, which has been registered in the commercial register since 2013, has about 25 employees, and is led by owner Jonas Caflisch.
The Starting Point
Membership is intentionally limited. The club views this as a commitment to quality, not a restriction, and the cap has been reached: Anyone who wants to become a member is placed on a waiting list. So growth here isn’t driven by quantity, but by the quality of each member. And that depends on the facilities.
Thus, the decision to replace a large portion of the training equipment was not a reaction to pressure, but rather a choice not to rest on our laurels. It was intended to happen promptly in order to maintain standards. And it was not meant to exhaust our financial leeway: spending over half a million all at once would have tied up funds that were earmarked for further growth.
The central question
How can you keep a quality promise relevant when growth isn’t driven by membership numbers?
The Solution from Würth Leasing
The contact came about through a referral. The customer knew early on what kind of solution he had in mind. Würth Leasing visited the club in person, analyzed the situation, and determined which model made the most sense.
CHF 560,000
Investment Volume
48 months
Duration
The new equipment was financed over a 48-month term. Instead of a one-time payment of CHF 560,000, the financing involves predictable monthly installments. It took two weeks from the initial inquiry to the finalization of the deal.
Three points were crucial to the solution:
On-site analysis
Würth Leasing evaluated the club before a decision was made on the model. The recommendation was based on the company’s specific situation, not on a standard proposal.
Predictable Installments Instead of a Lump-Sum Payment
The investment is spread over 48 months. The financial flexibility for further growth remains intact.
Two weeks until graduation
Availability and flexibility from the first conversation through to the offer.
The result
The equipment has been updated without a one-time payment straining the club’s cash flow. The club offers its members the latest generation of equipment, and that is precisely what makes the difference when membership numbers are limited.
At the same time, the company has more cash on hand than before and is making additional investments in new business activities that same year.
| Features | Technogym’s Updated Equipment Fleet |
| Liquidity | CHF 560,000 not committed all at once |
| Positioning | Premium standard maintained through a deliberately limited number of members |
| Scope | Funds for additional business activities in the same year |
| Predictability | Fixed payments over 48 months |
The Collaboration
It took two weeks from the initial inquiry to closing the deal. The customer highlighted the company’s responsiveness, flexibility, and focus on finding solutions, and plans to recommend Würth Leasing to others.
Are you facing a similar situation?
Whether you’re replacing your equipment, upgrading your facilities, or expanding while operating at full capacity, our leasing specialists will work with you to develop a customized solution—personally, independently, and as equals.